The Brand Store is the specialist in Pop-up & Brand Stores. We create exposure for brands through temporary rental space in city centers and shopping centres throughout the Netherlands and Belgium.


The Brand Store helps you find pop-up locations in all major cities in The Netherlands and beyond. We can also take care of staff, decoration, PR & marketing, and logistics.

  • Piazza Center. The Piazza Center is a shopping centre in the city centre of Eindhoven. Piazza is located next to major brands such as the MediaMarkt, Bijenkorf, and C&A. The railway station and surrounding areas are currently being redeveloped (the increase of rail passengers over the current decade is estimated to be at 25%>). Piazza has four floors connected by escalators and glass lifts. Interested in availability or other locations in Eindhoven? Please contact us for more information.

  • Hoog Catherijne. Hoog Catharijne is a shopping centre in the city of Utrecht. The centre is currently being renewed and expanded, in order to create a more spacious and lighter shopping environment. The connection to the rest of the historic inner city on one side, and to Central Station on the other side, will become smooth and more natural.

    Choorstraat. The Choorstraat is a bustling shopping street in the historic heart of Utrecht’s city centre. The location is surrounded by brands such as Floris van Bommel, Manfield, Caroline Biss, and Scotch & Soda. Interested in availability or other locations in Utrecht? Please contact us for more information.

  • Kalvertoren Mall. This shopping center has about 30 stores, specialty shops and restaurants. The Kalvertoren is located in the centre of Amsterdam, at the south end of Amsterdam’s busiest shopping street, The Kalverstraat.

  • De Haagsche Passage. The Hague’s famous Arcade (Passage in Dutch) was built between 1882 and 1885 for the purpose of ‘high-class shopping’ in imitation of Paris. The Netherlands’ oldest shopping arcade, now an official UNESCO monument, is not only still intact – it is flourishing. You will find 20 boutique stores, food & drink establishments, and a hotel. With elements of both the past and the present. Indoors, stately, and stunningly beautiful. Interested in availability or other locations in The Hague? Please contact us for more information.

  • Stadsfeestzaal. Shopping Stadsfeestzaal has around 40 shops distributed over four levels in the heart of Antwerp. It was built in 1908 and has over 7 million visitors annually. Its mix of amenities includes fashion shops, leisure activities, and food and drink establishments, all accommodated in a unique combination of historical and modern architecture. Interested in availability or other locations in Antwerp? Please contact us for more information.

  • Rotterdam, Breda, Maastricht, Arnhem, Groningen, Enschede and more. For more information and availability, please contact us.


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