Reconnect with the fans, sale of merchandising and tickets.
After FC Utrecht closed the city store in shopping centre Hoog Catharijne, a shop in the city centre was missed by the fans. By opening a pop-up store during the holiday season in December, the brand was brought back to the fans. The store was opened by player Anouar Kali, and the Junior Tiger made a special appearance.
Many fans visited the store and were happy to see FC Utrecht back in the city centre again.