Giant

projects
GOAL

Sale of collection and promoting the presence of Team Giant-Alpecin in the Tour de France 2015.

EXECUTION

During 4 weeks in June and July (and the start of the Tour de France), a Giant Brand Store was created in the city centre of Utrecht. Passers-by could try the “Marcel Kittel Challenge” and win the original Giant-Alpecin 2015 team kit.

 

RESULT

Many visitors and products sold (out).

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