Introduction of the Philips Armin van Buren range (headphones & DJ gear)
Philips was the first brand to open a pop-up store in the Choorstraat (Utrecht) location. Philips (now Gibson Innovations), had encountered the online and offline experience becoming more and more interwoven. During this introduction, it was of key importance that visitors could see, feel, and try out the products.
“Quite often, there is not a lot of room for a brand to present itself optimally. The Brand Store created that opportunity for us.”