Smart

projects
GOAL

Introduction of the new Smart forfour for dealership Stern Auto.

EXECUTION

During 4 weeks in June and July (and the start of the Tour de France), a Giant Brand Store was created in the city centre of Utrecht. Passers-by could try the “Marcel Kittel Challenge” and win the original Giant-Alpecin 2015 team kit.

RESULT

Many leads were collected for the Stern locations in Utrecht and surrounding areas.

Visit the website →